Ayub is a financial planner. She needed high-net-worth clients. She had exactly 50 contacts, and none of them were.
Her leader's advice: “Talk to more people. Go to hotels. Go here and there.”
Aaron gave her a different starting point. There's one platform where people volunteer their job title, and a job title tells you roughly what someone earns. On Facebook or Instagram you can't tell. On LinkedIn, they tell you.
She didn't go to hotels. In Aaron's words: “Sit at home, use your phone.”
“People say LinkedIn is for business. LinkedIn users are still human beings. Humans respond to a stimulus, and the stimulus is your message.”
Aaron Chong